What’s in the report
Seven sections on the stores around yours
Usually seven to ten laundromats per store, within about five miles. Facts first, and nothing we can’t source.
Market overview
Every laundromat around your store: distance, Google rating, review count and website.
Advertising activity
Who’s running Google Ads and who’s on Facebook and Instagram right now, checked against Google’s and Meta’s public ad libraries.
Offer intelligence
What each one is promoting, who has a rewards program or a text list, and what nobody in your market offers yet.
Reputation snapshot
Ratings and review counts side by side, and how each has moved since we started tracking it.
Service comparison
A feature-by-feature breakdown: wash and fold, pickup and delivery, payment options, hours, amenities.
Website scorecard
Who has a real website, how it scores, and the gaps a customer would notice.
Market opportunity
What this market looks like right now, and the openings we see for your store.
One report per store
Each of your locations has different neighbors, so each one gets its own analysis.
The research behind it
Every laundromat near you, on one page
Each competitor gets a card: rating, reviews, distance from your nearest store, what they offer, and whether they’re running ads or a rewards program right now.
Every business shown is invented
How we use it
It’s how we decide what to run
A report that sits in a drawer is worth nothing. This one drives the plan your ad managers build for the next quarter.
Where to aim the ads
If two competitors are bidding on Google and nobody is on Facebook, that changes where your budget works hardest.
What to offer
If the store down the road is cheaper per pound, we lead with what they don’t have, like free pickup or next-day turnaround.
What to fix first
If a rival has twice your reviews, review requests move to the top of the list.
Where it comes from
Public sources, checked every quarter
When something can’t be verified, the report says “Unverified” instead of guessing.
Google Maps listings
Ratings, review counts, hours, distance and listing details.
Google Ads Transparency Center
Whether a business has run Google Ads recently.
Meta Ad Library
Whether they’re advertising on Facebook and Instagram.
Their own websites
Services, prices, promotions and programs, as they publish them.
"I already know my competitors."
You know the two you drive past. Most markets have seven to ten laundromats close enough to take your customers, and the picture changes every quarter: one starts advertising, one adds pickup and delivery, one lets its reviews slide.
Nobody has time to check ten listings, ten websites and two ad libraries every three months. We do it for you, write down what changed, and act on it.
Common questions
Your questions, answered
Your account manager walks you through it on a call every quarter and sends you the report afterward.
From the blog