Frequently asked questions

Both — and that's the point. We built the platform your laundromat runs on, and we run it for you. Other laundromat marketing companies rent you their time and resell someone else's tools. Because we own the software, your machine data, ad data, customer list and reviews all live in one database instead of four disconnected systems, and you get a login to the same portal we work in.

No. We operate everything — ads, campaigns, review requests, the chatbot, the voice bot. The portal is there for when you want to look, not something you're required to run. Some owners check it daily; some check it once a month. Both are completely fine, and nothing breaks either way.

Yes. Your customer list, your transactions, your reviews, your conversations — all of it belongs to you. You can export any of it at any time in a normal spreadsheet format, and if you ever leave, you take it with you. We don't hold data hostage as a retention tactic.

Yes. Book a walkthrough and we'll screen-share the real thing — the dashboard, store operations, the CRM, the AI assistant. No slide deck and no pre-recorded demo video. We'll audit your market on the same call.

Turns per day and revenue per machine day, total revenue, active customer rate, churn risk and median customer lifetime value, live machine and kiosk health from your Laundroworks system, Google and Facebook ad performance measured against in-store revenue, your full customer list with segments, review activity, and every conversation the AI has had. If you run more than one store, you also get a side-by-side scorecard across all of them.

Professional ad managers on our team, hands-on, every week. They build the campaigns, write the creative, manage the budgets, and optimize them — and because we only work with laundromats, they're not learning your industry on your dime. Everything they do shows up in your portal: spend, leads, cost per lead, and how it all measured against your in-store revenue.

Fresh Leads Marketing is a full-service marketing agency built exclusively for laundromats. We offer three plans: the Google Ads Package for owners who want a professionally-managed paid ads channel; Growth, which adds every other channel and automation we run; and Growth Pro — our flagship, complete marketing system — which adds social and blog content, a commercial accounts tool, market analysis, an AI assistant and your website. Because we work with one industry only, every strategy, ad template, and automation has been tested and refined across laundromats nationwide.

Growth is our done-for-you marketing setup for laundromats. It combines geo-fencing ads on Google, Facebook, and Instagram; email and SMS automation; an AI chatbot and voice bot; a custom CRM synced to your POS; Google review requests and AI review replies; Google Business Profile analytics and optimization; and your client portal with your POS data. Every piece feeds the others — ads bring customers in, the CRM segments them, email and SMS bring them back, the AI answers questions 24/7, and reviews build your reputation. Growth Pro is the complete system: everything in Growth, plus social and blog content produced for you, a Commercial Accounts tool for winning wash-and-fold accounts from businesses nearby, a quarterly competitor and market analysis, an AI assistant that answers questions from your own data, and a custom website.

You can absolutely start with just Google Ads. Our Google Ads Package is built for exactly that — owners who want professionally-run paid ads without overhauling their entire marketing stack. Many clients start there, see results, and later upgrade to Growth or Growth Pro once they're ready for email, SMS, AI chatbots, CRM, and reviews to compound on top.

Yes. We work exclusively with laundromats — self-service laundromats, wash-and-fold operations, laundry pickup and delivery services, and commercial laundry businesses. This specialization means every strategy, ad template, and automation sequence has been tested and refined across laundromats nationwide.

Our team is headquartered in Honolulu, Hawaii, with additional team members across the U.S. We serve laundromats nationwide — from Los Angeles to Austin to New York and everywhere in between. Every aspect of your marketing is run remotely, and distance has no effect on campaign performance.

This is the most common thing we hear. Almost every time, the issue is the same: the previous agency ran generic campaigns that weren't built for laundromats. They targeted too broad, used stock creative, and had no understanding of the laundry industry. We're different because we only work with laundromats. Every ad template, email sequence, and targeting strategy has been tested across laundromats nationwide.

The first step is booking a free discovery call. During that 30 to 60 minute call, we'll learn about your business, research your market, review your competition, and outline a custom growth plan. There's no commitment required.

The discovery call is a free 30 to 60 minute consultation where we learn about your laundromat, your goals, and your market. Before the call, we research your area so we come prepared with insights about your competition and opportunities. By the end of the call, you'll have a clear picture of what we'd do for your business and what results to expect.

For the Google Ads Package, we just need access to your Google Ads account (or we'll help you create one) and a bit of information about your business. For Growth and Growth Pro, we also need access to your Meta Business Suite, your domain DNS so we can set up email sending, and your POS system credentials for the CRM integration. If any of this sounds intimidating, don't worry — we walk you through every step.

Yes. It's a good time to start, because there's no brand confusion, no bad habits to undo, and everything gets set up correctly from day one. We'll focus on building awareness with geo-fenced ads, answering questions with the chatbot, and asking every customer for a review so your Google profile fills in.

Not at all. We handle everything: ad creation, campaign management, email copywriting, chatbot training, CRM setup, review automation, and reporting. You'll get a dashboard where you can see your results anytime, but you don't need to touch anything.

Once we have access to your ad accounts, your ads can usually go live within 48 hours, and you can watch the numbers in your portal from the first day. Ads keep improving as they collect data over the first couple of months, so judge them on a few months, not the first week. If you already have a customer list, emails and texts to the customers who opted in can go out as soon as they're set up, and review requests go out after a customer's second visit.

It depends on your market, your ad budget, your prices and how many new customers become regulars, so we don't promise a number. What we do promise is that you'll see it: your ad spend, the calls and direction requests it brings in, and the new customers in your POS data sit side by side in your portal, and we go through them with you every month.

You get a real-time dashboard plus detailed monthly reports covering every channel: ad performance, email open rates, SMS engagement, review growth, lead counts, and revenue attribution. We tie everything back to actual dollars so you know exactly what your marketing investment is generating.

We monitor campaigns daily and optimize continuously. If something isn't performing, we catch it fast and adjust. We also go through the numbers together on your monthly strategy call. If after 90 days the system isn't delivering, we'll have a transparent conversation about what's happening and what changes need to be made.

We draw virtual boundaries around your laundromat, your competitors' locations, apartment complexes, and high-traffic areas. When someone enters that zone with their phone, they become eligible to see your ads on Facebook, Instagram, and Google. We watch which zones bring in calls and new customers, and move the budget toward them.

Our AI chatbot lives on your website. They answer customer questions 24/7 — hours of operation, services offered, pricing, directions, machine sizes, and anything else we train them on. The bot is trained specifically on your business, your services, and your FAQs, and for anything it can't answer it points the customer to the best way to reach your team.

Our AI voice bot picks up the calls you can't, day or night, in natural language. Callers can ask about hours, services, pricing, directions, or anything else we've trained it on. For anything that needs a person, like a wash-and-fold order or a commercial quote, it transfers the call to your team or gives the caller a number to reach you. It never takes messages, so nothing sits in a voicemail box waiting for a callback.

Our CRM syncs with Laundroworks, CCI (FasCard / LaundryCard) and CleanCloud, pulling machine, card and transaction data in automatically so you never need to manually enter contacts. If you're on a different laundry POS, tell us which one on your audit call — we'll walk you through the options, including manual imports while an integration is built.

Yes. We set up automated review requests that go out to every customer after their second visit, by email, and by text for customers who've opted in to texts. We also use AI to write professional replies to every review so your profile stays active, and we keep your Google Business Profile accurate and optimized. Reviews are part of how Google ranks local results, so more of them help more people find you when they search “laundromat near me.”

Yes. A custom website is free with Growth Pro, a $500 one-time add-on with Growth, and $1,000 plus $30/month for hosting on its own. We build mobile-first laundromat websites that are fast-loading, conversion-focused, and SEO-optimized. On Growth and Growth Pro the site connects to the rest of our system — chatbot, CRM, email and SMS automations — and we handle all ongoing content updates, security, and hosting for you.

Yes — on Growth and Growth Pro. Where your point-of-sale system offers an API, we connect it and sync your store's own numbers into your dashboard on a schedule: revenue, cycles, machine and kiosk activity, and customer visits, sitting right alongside your ad results. We integrate with Laundroworks, CCI (FasCard / LaundryCard) and CleanCloud. From there you get turns per day by machine and by store, a customer list segmented into active, at-risk and churned, and a side-by-side scorecard if you run more than one location — with nothing to export and no spreadsheet to keep up to date.

We offer three plans. The Google Ads Package is $500/month for your first location, plus $100/month for each additional location — it covers full Google Ads account management, reporting, a dedicated strategist, and your client portal. Growth is $1,000/month for your first location, plus $200/month for each additional location — it includes everything in the Google Ads Package plus Facebook and Instagram Ads, email and SMS marketing, a custom CRM, an AI chatbot and voice bot, Google review management, Google Business Profile analytics and optimization, and POS integration in your portal. Growth Pro is $1,500/month for your first location, plus $250/month for each additional location — it includes everything in Growth plus social and blog content, a Commercial Accounts tool, a quarterly competitor and market analysis, an AI assistant in your portal, and a custom website. The AI chatbot and voice bot are billed by usage, and on Growth a website is an optional $500 one-time add-on; everything else is covered by the monthly price. You can see the full feature comparison on our pricing page.

The Google Ads Package focuses exclusively on paid ads on Google — campaign setup, keyword research, bid management, ad creative, and weekly performance optimization. It's the simplest way to start a steady, high-intent lead stream. Growth adds the other channels and automations we run: Facebook and Instagram ads, email and SMS marketing, an AI chatbot and voice bot, a custom CRM, Google review automation, Google Business Profile analytics and optimization, and POS integration in your portal. Growth Pro adds social and blog content, a Commercial Accounts tool for winning local business accounts, a quarterly competitor and market analysis, an AI assistant in your portal, and a custom website. If you just want paid leads coming in, start with Google Ads. If you want a complete marketing system that compounds over time, Growth Pro is the move.

Absolutely. Many clients start with the Google Ads Package to get comfortable with us, then upgrade to Growth or Growth Pro once they see results. The switch is seamless — we activate the additional services and adjust your monthly rate, with no re-onboarding hassle.

No, ad spend is separate. Our plan fees ($500 to $1,500/month) cover our time and services. Ad spend goes directly from you to Google, Facebook, Instagram, or whatever platform we're running on — we never mark up ad spend or take a percentage. You keep full ownership of your ad accounts, so you see exactly what you're spending and what's working. We usually recommend starting with $300 to $1,000/month in ad spend and adjusting from there based on results.

No. We offer month-to-month agreements on every plan. There are no long-term commitments required. We believe our results should earn your business every month, not a contract.

You can cancel with 30 days' written notice. When you cancel, we hand over any ad accounts, creative assets, and customer data that belong to you so you're never locked out of your own business. We also offer a 15-minute offboarding call so you can transition smoothly.

Setup is fast. After the kickoff call, your Google Ads are live within 48 hours during Monday–Friday business hours. For Growth and Growth Pro, the rest of the system — CRM, chatbots, email and SMS automations, review management — is fully configured within your first 7 days.