Frequently asked questions

Both — and that's the point. We built the platform your laundromat runs on, and we run it for you. Other laundromat marketing companies rent you their time and resell someone else's tools. Because we own the software, your machine data, ad data, customer list and reviews all live in one database instead of four disconnected systems, and you get a login to the same portal we work in.

No. We operate everything — ads, campaigns, review requests, the chatbot, the voice bot. The portal is there for when you want to look, not something you're required to run. Some owners check it daily; some check it once a month. Both are completely fine, and nothing breaks either way.

Yes. Your customer list, your transactions, your reviews, your conversations — all of it belongs to you. You can export any of it at any time in a normal spreadsheet format, and if you ever leave, you take it with you. We don't hold data hostage as a retention tactic.

Yes. Book a walkthrough and we'll screen-share the real thing — the dashboard, store operations, the CRM, the AI assistant. No slide deck and no pre-recorded demo video. We'll audit your market on the same call.

Turns per day and revenue per machine day, total revenue, active customer rate, churn risk and median customer lifetime value, live machine and kiosk health from your Laundroworks system, Google and Facebook ad performance measured against in-store revenue, your full customer list with segments, review activity, and every conversation the AI has had. If you run more than one store, you also get a side-by-side scorecard across all of them.

Professional ad managers on our team, hands-on, every week. They build the campaigns, write the creative, manage the budgets, and optimize them — and because we only work with laundromats, they're not learning your industry on your dime. Everything they do shows up in your portal: spend, leads, cost per lead, and how it all measured against your in-store revenue.

Fresh Leads Marketing is a full-service marketing agency built exclusively for laundromats. We offer two packages: the Google Ads Package for owners who want a professionally-managed paid ads channel, and the Laundromat Growth Package — our flagship, complete marketing system — which adds every other channel and automation we run. Because we work with one industry only, every strategy, ad template, and automation has been tested and refined across laundromats nationwide.

The Laundromat Growth Package is our complete, done-for-you marketing setup for laundromats. It combines geo-fencing ads on Google, Facebook, and Instagram; email and SMS automation; an AI chatbot and voice bot; a custom CRM synced to your POS; Google review automation; a custom website; a mobile wallet pass; and your client portal. Every piece feeds the others — ads bring customers in, the CRM segments them, email and SMS bring them back, the AI answers questions 24/7, and reviews build your reputation.

You can absolutely start with just Google Ads. Our Google Ads Package is built for exactly that — owners who want professionally-run paid ads without overhauling their entire marketing stack. Many clients start there, see results, and later upgrade to the Laundromat Growth Package once they're ready for email, SMS, AI chatbots, CRM, and reviews to compound on top.

Yes. We work exclusively with laundromats — self-service laundromats, wash-and-fold operations, laundry pickup and delivery services, and commercial laundry businesses. This specialization means every strategy, ad template, and automation sequence has been tested and refined across laundromats nationwide.

Our team is headquartered in Honolulu, Hawaii, with additional team members across the U.S. We serve laundromats nationwide — from Los Angeles to Austin to New York and everywhere in between. Every aspect of your marketing is run remotely, and distance has no effect on campaign performance.

This is the most common thing we hear. Almost every time, the issue is the same: the previous agency ran generic campaigns that weren't built for laundromats. They targeted too broad, used stock creative, and had no understanding of the laundry industry. We're different because we only work with laundromats. Every ad template, email sequence, and targeting strategy has been tested across laundromats nationwide.

The first step is booking a free discovery call. During that 30 to 60 minute call, we'll learn about your business, research your market, review your competition, and outline a custom growth plan. There's no commitment required.

The discovery call is a free 30 to 60 minute consultation where we learn about your laundromat, your goals, and your market. Before the call, we research your area so we come prepared with insights about your competition and opportunities. By the end of the call, you'll have a clear picture of what we'd do for your business and what results to expect.

For the Google Ads Package, we just need access to your Google Ads account (or we'll help you create one) and a bit of information about your business. For the Laundromat Growth Package, we also need access to your Meta Business Suite, your domain DNS so we can set up email sending, and your POS system credentials for the CRM integration. If any of this sounds intimidating, don't worry — we walk you through every step.

Absolutely. New laundromats are actually some of our best success stories because there's zero competition for your brand name, no bad habits to undo, and everything is set up correctly from day one. We'll focus on building awareness through geo-fencing ads, capturing every lead with the chatbot, and generating reviews fast to build your Google presence.

Not at all. We handle everything: ad creation, campaign management, email copywriting, chatbot training, CRM setup, review automation, and reporting. You'll get a dashboard where you can see your results anytime, but you don't need to touch anything.

Most clients see their first leads within 1-2 weeks of launching ads. By month 2-3, we've gathered enough data to deeply optimize your campaigns. That's when ROI typically hits 2-4x. Email and SMS campaigns can generate revenue within days if you have an existing customer list. Review generation starts showing Google Maps ranking improvements within 60-90 days.

Most clients see a 3x or greater return on their total marketing investment within the first few months. Top performers — typically those with wash-and-fold or pickup and delivery services — see 5-8x returns because their customer lifetime value is higher. Results depend on your market, ad spend, and how quickly you can service new leads.

You get a real-time dashboard plus detailed monthly reports covering every channel: ad performance, email open rates, SMS engagement, review growth, lead counts, and revenue attribution. We tie everything back to actual dollars so you know exactly what your marketing investment is generating.

We monitor campaigns daily and optimize continuously. If something isn't performing, we catch it fast and adjust. We also have bi-weekly check-in calls where we review performance together. If after 90 days the system isn't delivering, we'll have a transparent conversation about what's happening and what changes need to be made.

We draw virtual boundaries around your laundromat, your competitors' locations, apartment complexes, and high-traffic areas. When someone enters that zone with their phone, they become eligible to see your ads on Facebook, Instagram, and Google. Geo-fencing typically delivers cost per lead in the $4–8 range for laundromats with tight targeting.

Our AI chatbots live on your website, in SMS texting, and on Facebook Messenger. They answer customer questions 24/7 — hours of operation, services offered, pricing, directions, machine availability, and anything else we train them on. The bot is trained specifically on your business, your services, and your FAQs, and for anything it can't answer it points the customer to the best way to reach your team.

Our AI voice bot answers every call to your laundromat — 24/7, in natural language. Callers can ask about hours, services, pricing, directions, or anything else we've trained it on, so no call ever gets sent to voicemail. For anything that needs a person — like placing a wash-and-fold order or a commercial quote — it lets the caller know exactly how to reach your team.

Our CRM integrates directly with Laundroworks, pulling machine, card and transaction data in automatically so you never need to manually enter contacts. If you're on a different laundry POS, tell us which one on your audit call — we'll walk you through the options, including manual imports while an integration is built.

Yes. We set up automated review request sequences that go out to customers after they visit — sent by email and SMS at the right moment to maximize response rate. We also use AI to draft professional responses to every review so your reputation stays active. More 5-star reviews means a higher Google Maps ranking, which means more people find you when they search “laundromat near me.”

Yes. A custom website is included with the Laundromat Growth Package (a small one-time setup fee applies, and the site is included for as long as you're a client). We build mobile-first laundromat websites that are fast-loading, conversion-focused, and SEO-optimized. Every site integrates with the rest of our system — chatbot, CRM, email and SMS automations — and we handle all ongoing content updates, security, and hosting for you.

Yes — on the Laundromat Growth Package. Where your point-of-sale system offers an API, we connect it and sync your store's own numbers into your dashboard on a schedule: revenue, cycles, machine and kiosk activity, and customer visits, sitting right alongside your ad results. We integrate with Laundroworks, CCI (FasCard / LaundryCard) and CleanCloud. From there you get turns per day by machine and by store, a customer list segmented into active, at-risk and churned, and a side-by-side scorecard if you run more than one location — with nothing to export and no spreadsheet to keep up to date.

We offer two packages. The Google Ads Package is $500/month for your first location, plus $99/month for each additional location — it covers full Google Ads account management, reporting, a dedicated strategist, and your client portal. The Laundromat Growth Package is $1,000/month for your first location, plus $199/month for each additional location — it includes everything in the Google Ads Package plus Facebook and Instagram Ads, email and SMS marketing, a custom CRM, an AI chatbot and voice bot, Google review management, a custom website, a mobile wallet pass, and POS integration with an AI assistant in your portal. The AI chatbot and voice bot are billed by usage and the website has a one-time setup fee; everything else is covered by the monthly price. You can see the full feature comparison on our pricing page.

The Google Ads Package focuses exclusively on paid ads on Google — campaign setup, keyword research, bid management, ad creative, and weekly performance optimization. It's the simplest way to start a steady, high-intent lead stream. The Laundromat Growth Package adds every other channel and automation we run: Facebook and Instagram ads, email and SMS marketing, an AI chatbot and voice bot, a custom CRM, Google review automation, a custom website, a mobile wallet pass, POS integration with an AI assistant in your portal, and monthly strategy calls. If you just want paid leads coming in, start with Google Ads. If you want a complete marketing system that compounds over time, Laundromat Growth is the move.

Absolutely. Many clients start with the Google Ads Package to get comfortable with us, then upgrade once they see results. The switch is seamless — we activate the additional services and adjust your monthly rate. Aside from the one-time website setup fee, there's no re-onboarding hassle.

No, ad spend is separate. Our management fees ($500 or $1,000/month) cover our time and services. Ad spend goes directly from you to Google, Facebook, Instagram, or whatever platform we're running on — we never mark up ad spend or take a percentage. You keep full ownership of your ad accounts, so you see exactly what you're spending and what's working. Most laundromats start with $300 to $1,000/month in ad spend and scale up from there based on results.

No. We offer month-to-month agreements on both packages. There are no long-term commitments required. We believe our results should earn your business every month, not a contract.

You can cancel anytime with 30 days' notice. When you cancel, we hand over any ad accounts, creative assets, and customer data that belong to you so you're never locked out of your own business. We also offer a 15-minute offboarding call so you can transition smoothly.

Setup is fast. After the kickoff call, your Google Ads are live within 48 hours during Monday–Friday business hours. For the Laundromat Growth Package, the rest of the system — CRM, chatbots, email and SMS automations, review management — is fully configured within your first 7 days.