Privacy Policy

1.Introduction

Fresh Leads Marketing ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our services.

2.Information We Collect

Information You Provide Directly:

• Contact information (name, email, phone number, business address)
• Form submissions on our website
• Communications with our team via email or chat
• Business information and marketing preferences
• Payment and billing information

Information Collected Automatically:

• Cookies and similar tracking technologies
• Log data (IP address, browser type, pages visited)
• Device information and usage analytics
• Geographic location data

3.How We Use Your Information

We use collected information for:

• Providing and improving our marketing services
• Processing payments and managing billing
• Communicating with you about services and updates
• Personalizing your experience and marketing campaigns
• Analyzing trends and improving our website
• Complying with legal obligations
• Fraud detection and security purposes

4.Third-Party Services

We work with trusted third-party services to deliver our solutions:

• Google Ads & Analytics: For advertising campaigns and website analytics
• Facebook Ads: For social media marketing and audience targeting
• Email & SMS Platforms: For customer communication and automation
• CRM Systems: For customer relationship management and data integration
• Payment Processors: For secure payment processing

These services may collect and process your data according to their own privacy policies. We encourage you to review their privacy practices.

5.SMS and Text Messaging

When you opt in to receive text messages from Fresh Leads Marketing, we collect your mobile phone number and your consent record, including the date, time, and method of opt-in and the disclosure language shown at the time. We use this information only to send the messages you signed up for and to meet our legal and record-keeping obligations.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with or sold to any third parties. Sharing with subcontractors who provide support services, such as customer service platforms and message delivery providers, is permitted solely so the messages you requested can be delivered.

All other categories and sharing practices described in this Privacy Policy, including any vendor or advertising platform lists, exclude text messaging originator opt-in data and consent. That information is never shared with or sold to third parties for marketing purposes.

You can stop receiving text messages at any time by replying STOP to any message. Reply HELP for help, or contact us at ryan@freshleadsmarketing.com. Message frequency varies. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. We honor opt-out requests received by any reasonable means, not only the STOP keyword.

6.Google User Data

This section explains how the Fresh Leads Marketing client portal (portal.freshleadsmarketing.com) accesses, uses, stores, and shares data it receives from Google when you connect a Google account. Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

What we access:

• Google Business Profile: when a business owner or manager connects their Business Profile, we access that profile's reviews, business information (such as name, address, hours, and description), posts, and performance metrics (such as searches, views, calls, and direction requests).
• Google Ads: campaign performance data for the ad accounts we manage for our clients.
• Google Tag Manager and Google Analytics: the containers, tags, and analytics settings on accounts our team connects, so we can set up conversion tracking for client websites.
• Google Calendar: only Fresh Leads Marketing's own calendar, to show open times on our booking page and add confirmed appointments to it.
• Account email address: to record which Google account was connected.

How we use it:

• To show a business its reviews, profile information, and performance in its portal dashboard and reports.
• To draft replies to reviews, and to publish replies, posts, and profile updates on Google only as the business directs, either by approving each one or through reply settings the business chooses.
• To set up and publish tracking tags and analytics settings on the websites we manage.
• To check our own calendar availability and book appointments.

We use Google user data only to provide and improve these features. We do not sell Google user data, and we do not use or transfer it for advertising, for credit decisions, or for any purpose unrelated to these features. We do not use Google user data to develop, improve, or train generalized artificial intelligence or machine learning models.

Who we share it with:

• AI service provider: to draft a review reply, we send the review text and the business's reply preferences to Anthropic, which processes it on our behalf and returns the draft.
• Hosting and database providers: that store and process data on our behalf to run the portal.
• Anyone else only when required by law, to protect the security of our services, or with the business owner's permission.

People on our team view this data only to manage your accounts as you have asked us to, for security purposes, or to comply with the law.

How we store and protect it: access tokens from Google are encrypted at rest, data is transmitted over encrypted connections, and access to our systems is limited to authorized staff.

Retention and deletion: we keep Google user data while your account is connected and for as long as needed to provide your reports. You can disconnect your Business Profile from the portal at any time, which also revokes our access with Google, or remove our access from your Google Account permissions page. To have the data we already collected deleted, email info@freshleadsmarketing.com and we will delete it within 30 days.

7.Data Security

We implement comprehensive security measures to protect your information, including encryption, secure servers, and access controls. However, no method of transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

8.Your Rights and Choices

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt-out of marketing communications
• Request a data portability report

9.CCPA Compliance

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA). We comply with all CCPA requirements regarding your personal information. For more information about your CCPA rights, please contact us at info@freshleadsmarketing.com.

10.Cookies and Tracking

We use cookies to enhance your experience on our website. Most web browsers are set to accept cookies by default. You can typically remove or reject cookies through your browser settings, but this may affect your ability to use certain features of our website.

11.Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. You may request deletion of your data at any time, subject to certain legal and business requirements.

12.Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of significant changes by updating the "Last Updated" date. Your continued use of our services constitutes your acceptance of the updated Privacy Policy.

13.Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: