How the system is built
Connect → Understand → Act
Three layers, one database. Each layer only works because the one underneath it exists — which is why buying a single piece from anyone else gets you a fraction of the result.
Everything flows in
Your systems stop being islands. Each one syncs into the same database on a schedule, so the platform always knows what happened — in the store and in the ad account — without you exporting anything.
Machine, card and transaction data — including per-machine usage and kiosk health.
Spend, clicks, conversions and campaign structure, pulled daily.
Reviews, ratings, and the listing itself.
Every call, text, web chat and form submission, attached to a customer record.
Traffic, form submissions, pass installs and offer opens.
AI reads your numbers
Once it's all in one place, the questions that used to be unanswerable become a dashboard. This is the layer no laundromat marketing agency can replicate without owning the software.
The number most owners actually run the business on — per machine, per store, and trending.
Whether a machine is earning its floor space, before you buy another one.
Who's still coming, who's drifting, and who's already gone.
What a customer is actually worth, so you know what a lead is worth.
Campaign spend measured against money that hit the register.
Every location side by side on the same metrics.
Your team and your automations go to work
The retention side runs itself off the data underneath it — which is why a win-back reaches the customer who actually stopped coming, not your whole list. Your ad accounts are managed hands-on by professional ad managers on our team, with every campaign's performance reported back into the portal.
Built, optimized and reported by professional ad managers who work on laundromats and nothing else.
Triggered automatically when a regular crosses your quiet threshold.
Sent after real visits, with AI-drafted responses to what comes back.
Round-the-clock answers on your site and your phone line.
Offers delivered straight to a lock screen, with no reach to buy.
The tour
What you see when you log in
Nine screens, one login, on your phone or your desktop.
Dashboard
The whole business on one screen
Ad spend, conversions, cost per conversion and cost per click for the last 30 days, with the direction each one is moving and the Google / Meta split underneath. Every number here is what a four-store operator sees the day they log in.
Store Operations
Turns per day, and everything under it
We calculate turns per day straight from your Laundroworks data — per machine, per store, and trending over time — next to live machine and kiosk health and usage by hour. See which machines earn and which ones sit, and catch an offline washer the same day instead of on your next visit.
Analytics
Ad spend measured against real revenue
Google Ads and Meta each get their own page: impressions, clicks, cost, conversions and phone calls, every one measured against the previous period, with daily trends and a campaign-by-campaign breakdown.
CRM 360
Every customer, and what they're worth
A customer list built automatically from POS data: visits, lifetime spend, days since last visit. Segmented into active, at-risk, churned and won back without you tagging a single record — and every conversation attached to the person who had it.
Compare Stores
Every location on one scorecard
Revenue, revenue per machine day, average ticket, cycles per machine, error rate and active customer rate for all your stores at once, with the best store flagged on every line. Spot the outlier in seconds, then copy what the winner is doing.
AI Assistant
Ask your business a question
Plain English, answered from your own numbers — which store had the best month and why, who stopped coming, what's pushing cost per lead up. It cites the data it used, so you can check its work.
AI Chatbot
Every chat, summarised for you
The chatbot answers website, Facebook and Instagram visitors from a knowledge base built around your store. Each conversation is logged with topic tags, sentiment and an AI summary, and you can take over the moment a person is needed.
Voice Agent
A phone line that always picks up
Your AI line answers 24/7, handles the common questions and transfers to your team when someone needs a person. Every call is logged with its outcome, caller sentiment, a written summary and the full transcript.
Wallet Pass
Onto their phone in two taps
A branded pass that saves into Apple Wallet or Google Wallet — no app store, nothing to download — showing their live card balance and your current offer. Change the offer once and every pass in your market updates itself, pushing a lock-screen banner without you paying for reach.
Integrations
What plugs into the platform
On a different laundry POS? Tell us which one on your audit call — we'll walk you through the options, including manual imports while an integration is built.
Laundroworks
Machine, card and transaction data — which is how the platform calculates turns per day, revenue per machine day, and kiosk health. This is the store-level layer nothing else in laundromat marketing connects to.
Google Ads
Hands-on campaign management by our team, with spend, conversions and cost per lead synced into your portal daily.
Meta (Facebook & Instagram)
Ad sets, creative performance and lead forms flowing into the same reporting.
Google Business Profile
Reviews, ratings and listing updates, managed from inside the portal.
Your phone line
Calls answered by the AI voice bot, transcribed and attached to the customer record.
Your website & wallet pass
Both built by us, both wired into the CRM from day one.
Your data is yours
- ✓Your customer list, transactions, reviews and conversations belong to you.
- ✓Export any of it, any time, in a normal spreadsheet format.
- ✓If you ever leave, you take it with you. We don't hold data hostage as a retention tactic.
Built to stay up
- ✓Every client's data is walled off from every other client's at the database level.
- ✓Encrypted in transit and at rest, with access limited to the people who run your account.
- ✓Backed up continuously, monitored around the clock, and audited before every release.
Why we're different
Most laundromat marketing companies sell you tactics. We give you a system.
| A typical laundromat marketing agency | Fresh Leads | |
|---|---|---|
| Where your data lives | Split across their ad account, your POS, and a spreadsheet | One database you can log into |
| What you see | A PDF report once a month | A live portal, updated daily |
| What “results” means | Clicks, impressions, cost per lead | In-store revenue, revenue per machine day, LTV |
| Store operations | Not connected — they never see it | Machine and kiosk health built in |
| Multiple locations | Separate campaigns, separate reports | Side-by-side scorecards across every store |
| Who manages your ads | Whoever's free that week, across a dozen industries | Professional ad managers who only work on laundromats |
| What the AI does | Writes their ad copy | Answers your customers 24/7 and surfaces what's happening in your store |
| Software you keep | None | Website, CRM, wallet pass and portal — included |
| Who built it | Reselling someone else's software | We built the platform ourselves |