Two platforms, one strategy
Why your laundromat needs both Google and Facebook
Google captures people actively searching. Facebook and Instagram build awareness with people who live nearby but haven't thought about your business yet. Together, they cover every stage of the customer journey.
Google Ads
Best for: Capturing high-intent customers
When someone searches "laundromat near me" or "wash and fold service," they're ready to visit. Google Ads puts your business at the top of those searches so you're the first option they see.
Platform strengths
Facebook & Instagram Ads
Best for: Building awareness and stealing competitor traffic
Most people don't search for a laundromat until they need one. Facebook and Instagram let you reach nearby residents before that moment. Paired with geo-fencing, you can target people who visit competitor locations.
Platform strengths
How it works
How we run ads for your laundromat
Google Search & Maps
We target high-intent keywords like 'laundromat near me' and 'wash and fold service' so your business appears first when customers are actively searching.
Geo-fencing setup
We draw virtual boundaries around competitor locations, apartment complexes, and high-traffic areas. Anyone who enters those zones becomes eligible to see your ads.
Social media ads
Scroll-stopping creative on Facebook and Instagram that builds awareness in your neighborhood. Multiple ad formats tested and optimized.
Retargeting & optimization
We retarget website visitors who didn't convert and continuously optimize every campaign. Your ads get smarter every week.
What you see
Every dollar, tracked in your portal
We don't email you a screenshot from our ad account. Google Ads and Meta data syncs into your own portal every day, measured against the previous period, campaign by campaign.
Google Ads
Search · Performance Max · Local Services
Impressions, clicks, cost, conversions and phone calls for the period, plus click-through rate, cost per click and cost per acquisition — each one against the period before it.
Facebook & Instagram Ads
Lead gen · Messages · Retargeting
Reach, impressions, clicks, spend, leads and messages, with cost per click and cost per lead, so a lead-form campaign and a messaging campaign can be judged on the same page.
Campaign performance breakdown
Every campaign, sorted by spend
Which campaign produced the conversions and which one is coasting. This is the same table your strategist works from every week — you get to see it too.
In your inbox
Reports arrive without you logging in
You don't have to remember to check. A written report lands in your inbox on a schedule, covering the same numbers you see in the portal, compared with the period before and with a note from your strategist.
Match goals to platforms
Which platform is right for your goal?
More phone calls and visits
Google Ads
People searching 'laundromat near me' are ready to visit right now. Google puts you at the top of those results.
Steal competitor customers
Facebook + Geo-fencing
We geo-fence your competitors so their visitors see your ads. They walked into the wrong laundromat, and now they know about yours.
Reach nearby residents
Facebook & Instagram
Target people within a few miles based on where they live. Build awareness before they even need laundry service.
Fill your pickup & delivery
Google + Facebook
Google captures people searching. Facebook targets apartment complexes and busy professionals who love convenience.
Bring back website visitors
Retargeting ads
Someone visited your site but didn't call? Follow-up ads on both Google and Facebook bring them back.
Maximize every dollar
Full platform strategy
We allocate your budget across platforms based on real data. Every dollar goes where it performs best.
Not sure which platform is right for you?
We'll analyze your market, competition, and goals to build a custom ad strategy across Google and Facebook. No commitment.
"I've tried ads before and they didn't work"
We hear this a lot. And almost every time, the issue is the same: the previous agency ran generic campaigns that weren't built for laundromats. They targeted 'everyone in the city,' used stock photos, and wrote ad copy that could apply to any local business.
That's not what we do. On Google, we target the exact keywords laundromat customers search for and optimize your listing so you show up in Maps. On Facebook and Instagram, we use geo-fencing to reach people near your location and competitors with creative designed specifically for the laundry industry.
The difference between 'boosting a post' and running a professional multi-platform campaign is like the difference between putting a flyer on a windshield and having a salesperson hand-deliver the right offer to the right person at the right time.
Common questions
Your questions, answered
We recommend starting with $300-1,000/month in ad spend on top of our management fee, with the ability to increase after analyzing your market data. We'll recommend a specific budget split across Google and Facebook based on your market size and goals. Even $300/month generates meaningful results in most markets.