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Google & Facebook Ads for Laundromats

We run hyper-targeted ad campaigns across Google, Facebook, and Instagram using geo-fencing technology. Each platform plays a different role in driving foot traffic, building awareness, and converting customers for your laundromat.

YOURivalRival3xAvg. ROI$4-8Cost per lead30 daysTo see results

Two platforms, one strategy

Why your laundromat needs both Google and Facebook ads

Google captures people actively searching for a laundromat. Facebook and Instagram build awareness with people who live nearby but haven't thought about your business yet. Together, they cover every stage of the customer journey.

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Google Ads

Best for: Capturing high-intent customers

When someone searches "laundromat near me" or "wash and fold service," they're ready to visit. Google Ads puts your business at the top of those searches so you're the first option they see, not your competitor down the street.

Google Ads strengths

Captures people actively searching for laundry services
Shows your business on Google Maps and local results
Targets by zip code, radius, and neighborhood
Pay only when someone clicks or calls
Drives immediate phone calls and direction requests
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Facebook & Instagram Ads

Best for: Building awareness and stealing competitor traffic

Most people don't search for a laundromat until they need one. Facebook and Instagram let you reach nearby residents before that moment, so when they do need laundry service, your name is already top of mind. Paired with geo-fencing, you can target people who visit competitor locations.

Facebook & Instagram strengths

Geo-fence competitor locations and nearby apartments
Eye-catching photo and video ads in the feed and stories
Target by location, age, interests, and behaviors
Retarget people who visited your website but didn't convert
Build brand recognition in your neighborhood over time

How we run ads for your laundromat

We build a complete advertising strategy across Google, Facebook, and Instagram. Each platform plays a specific role in driving new customers to your door.

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Google Search & Maps

We target high-intent keywords like 'laundromat near me' and 'wash and fold service' so your business appears first when customers are actively searching.

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Geo-fencing setup

We draw virtual boundaries around competitor locations, apartment complexes, and high-traffic areas. Anyone who enters those zones becomes eligible to see your ads on Facebook and Instagram.

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Social media ads

Scroll-stopping creative on Facebook and Instagram that builds awareness in your neighborhood. We test multiple ad formats including feed posts, stories, reels, and lead forms.

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Retargeting & optimization

We retarget website visitors who didn't convert and continuously optimize every campaign based on real performance data. Your ads get smarter every week.

Which platform is right for your goals?

Different goals call for different platforms. Here's how we match each platform to what your laundromat needs most.

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More phone calls and visits

Google Ads

People searching 'laundromat near me' are ready to visit right now. Google puts you at the top of those results so you capture customers at the moment of intent.

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Steal competitor customers

Facebook + Geo-fencing

We geo-fence your competitors so their visitors see your ads on Facebook and Instagram. They walked into the wrong laundromat, and now they know about yours.

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Reach nearby residents

Facebook & Instagram

Target people within a few miles of your location based on where they live, their age, and their interests. Build awareness before they even need laundry service.

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Fill your pickup & delivery

Google + Facebook

Google captures people searching for pickup and delivery. Facebook targets apartment complexes and busy professionals who would love the convenience.

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Bring back website visitors

Retargeting ads

Someone visited your site but didn't call? We show them follow-up ads on both Google and Facebook to bring them back and convert.

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Maximize every dollar

Full platform strategy

We allocate your budget across platforms based on real data. If Google is driving calls at $5 each and Facebook at $8, we shift spend accordingly.

Not sure which platform is right for you?

We'll analyze your market, your competition, and your goals to build a custom ad strategy across Google and Facebook. No commitment required.

Free Marketing Audit →

"I've tried ads before and they didn't work"

We hear this a lot. And almost every time, the issue is the same: the previous agency ran generic campaigns that weren't built for laundromats. They targeted "everyone in the city," used stock photos, and wrote ad copy that could apply to any local business.

That's not what we do. On Google, we target the exact keywords laundromat customers search for and optimize your listing so you show up in Maps. On Facebook and Instagram, we use geo-fencing to reach people near your location and competitors with creative designed specifically for the laundry industry.

The difference between "boosting a post" and running a professional multi-platform campaign is like the difference between putting a flyer on a windshield and having a salesperson hand-deliver the right offer to the right person at the right time.

What generic agencies do

Target entire city on one platform
Stock photo ads
Generic ad copy
Set it and forget it
No platform-specific strategy

What Fresh Leads does

Google + Facebook + Instagram together
Laundromat-specific creative
Geo-fencing on competitors and apartments
Weekly optimization on every platform
Transparent cross-platform reporting

Your questions, answered

How much should I budget for ad spend?

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How quickly will I see results?

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Do I need to be on both Google and Facebook?

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What is geo-fencing and is it legal?

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Do I need to provide ad creative?

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How do you decide where to spend my budget?

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Ready to grow your laundromat with ads?

Book a free strategy call and we'll analyze your market, your competitors, and build a custom Google + Facebook ad plan for your laundromat.

Free Marketing Audit →

No contracts. No commitment. Just a clear plan for your market.