What's in every issue
Short, practical, and the same shape every month
Each issue follows the same sections, so you know where to look. Written for owners, not marketers.
Owner Playbook
The big tip
One marketing idea you can use at your store this week, with the exact steps. October's is the five reasons laundromats go missing on Google Maps, all free to fix.
Inside the Portal
One thing we've built
A feature from the Fresh Leads portal, shown on our demo store: the at-risk customer list, Customer 360, the store scorecard, the monthly report.
Industry & Tech
Quick hits
The dates and deadlines coming up, and what's changing in local search, including what AI tools like ChatGPT say about your store.
Seasonal
Get ahead of the rush
What to have ready before the busy stretches: comforter season, winter promotions, spring bulky-item season.
One thing this week
A five-minute task
Every issue ends with one small thing to try, like searching “laundromat near me” from your own parking lot to see who shows up above you.
From the feed
The video version
Each big tip has a short video on Instagram and Facebook, so you can watch the 30-second version and come back to the steps later.
Coming up
The next six issues
What we're planning to write about through March. If something more useful comes up, it jumps the line.
Monthly issues go out at 9 AM Central. The shaded rows are short extras, which only go to people who choose every email.
More than a read
Ways to get involved
The newsletter works best as a conversation. Here's what you can do with it.
Hit reply
Every issue comes from Ryan, and replies go straight to our team. Ask about your listing, your ads or anything in the issue.
Do the five-minute task
Each issue ends with one thing to try that week. Most take less time than a wash cycle.
Pass it on
Know another owner who'd find it useful? Forward the email. They can sign up on this page.
Get a free audit
Want us to look at your store? We'll review your Google visibility, your reviews and your competitors on a free 30-minute call.
Book a free audit →
FAQ
Good questions, quick answers
Who is it for?
Laundromat owners and operators, whether you run one store or several, and whether or not you work with us.
How often will I hear from you?
Once a month, on the second Tuesday. Now and then there's a short extra, like a holiday-hours reminder or a portal update. Choose “monthly only” from the link at the bottom of any email to skip those.
Is it really free?
Yes. There's nothing to buy. Each issue has a link to book a free audit if you'd like help, and the rest is tips.
Why do I have to confirm my email?
We send one email first to check the address is yours. If it doesn't arrive within a minute, look in spam or promotions.
Can I unsubscribe?
Any time, in one click, from the link at the bottom of every email. You can also switch to the monthly issue only.
Issue 01 · October 20
Get the first issue in your inbox
Five free fixes for your Google listing, a look at the at-risk customer list, and one thing to try this week.