How the audit works
What we check
We fetch your homepage server-side and parse it for ~15 signals: meta tags, headings, alt text, structured data, social links, phone numbers, email forms, chatbots, and clear calls-to-action. In parallel, Google's PageSpeed Insights runs a Lighthouse audit for performance, mobile-friendliness, and Core Web Vitals.
How we grade
Each check passes or fails. Within a category we compute % passed and assign a letter: A (≥90%), B (≥75%), C (≥60%), D (≥40%), F below that. The overall grade weights all checks equally across the four categories.
The audit looks at your homepage HTML only — it can't see what's behind logins, in your CMS, or in offsite tools (Google Business Profile, Yelp, etc.). For a full marketing audit including those, book a strategy call.