Step 1
About your laundromat
How many unique paying customers does your laundromat see in a typical month right now?
Self-service: $6–$12 · Wash & fold: $15–$30 · Pickup & delivery: $25–$60+
Self-service: 3–4 visits · Wash & fold: 1–3 · Pickup & delivery: 3–5 (often weekly).
Step 2
Your market conditions
These adjust the projection to your real-world situation. The same ad budget delivers more in a low-competition area with strong reviews and an optimized website.
Estimates, not promises. Numbers are based on typical laundromat performance across 100+ clients. Actual results depend on ad creative, operational consistency, customer experience, offer competitiveness, and timing.
New customers / month
+53
Range: +42 to +63 once optimized
$300 budget ÷ ~$6/cust = +53/mo
Extra revenue / month
$10k
By month 12 · with retention follow-up
(671 active customers × 3.5 visits × $8) − current baseline
Extra revenue in year 1
$62k
Cumulative · with retention follow-up
Sum of monthly extra revenue over 12 months
Potential ad spend
53 customers × ~$6/customer · range $300 – $300
Paid directly to Google / Meta. Separate from our service fee.
Email & SMS retention isn't in the ad budget — it's part of our All-In-One Growth Package. Those channels drive the compounding revenue you see in the chart below.
The compounding gap
By month 12, retention follow-up adds an estimated $3,525/month of recurring revenue on top of acquisition alone — that's an additional $15k over the 12 months.
How these numbers work
Per-service CPL ranges (cost per lead)
Ranges based on Fresh Leads' typical CPL across 100+ laundromat clients. Higher-ticket services cost more per lead but deliver higher lifetime value.
Ad spend floor & channel split
$300/mo minimum (~$10/day) — below this, you can't gather enough data to optimize. The first $300 always goes to Google Ads (high-intent search). Above $300, additional budget splits 50/50 between Google and Meta (Facebook + Instagram for awareness and geo-fencing).
Email & SMS aren't in the ad budget — they're retention channels included in the All-In-One Growth Package.
Market-condition multipliers (stack on the baseline)
Local competition (affects CPL)
Low ×0.85 · Typical ×1.0 · High ×1.30
Reviews (affects close rate)
Weak ×0.80 · Decent ×1.0 · Strong ×1.15
Website (affects close rate)
Basic ×0.85 · Decent ×1.0 · Optimized ×1.10
Effective cost per customer = (service CPL × competition) ÷ (service close × reviews × website). Same ad budget delivers far more in a low-competition market with strong reviews and a high-converting website.
Churn assumptions (the heart of the compounding model)
Without retention follow-up: ~18% monthly churn. Customers come once or twice and drift. Active customer base plateaus quickly.
With retention follow-up: ~7% monthly churn. Welcome sequences, win-back campaigns, and seasonal promos keep customers coming back. Your active base — and revenue — keeps compounding.
Marketing also takes ~6 months to fully ramp and optimize. We model a gradual acquisition curve from month 1 to month 6, then steady at target through month 12.
Projections are estimates based on typical laundromat performance across 100+ clients. Actual results depend on market conditions, ad creative, operational consistency, customer experience, and offer competitiveness.