Step 1
Pick your service type
Picking a service type pre-fills the rest of the inputs with typical values for that type. Override any field below.
Step 2
Your customer
Pre-filled $8 for self-service.
With retention follow-up, customers stay 2–3× longer than without.
Step 3
Your business
Pre-filled 60% for self-service.
Pre-filled $6 based on typical CPL × close rate for this service type.
Estimates, not promises. Real CLV varies by ad creative, customer experience, location, and offer. Use this as a planning ballpark, not a guarantee.
Lifetime revenue / customer
$336
$8 × 3.5 visits/mo × 12 mo
Lifetime profit / customer
$202
Lifetime revenue × 60% margin
Return on acquisition
33.6×
Every $1 in ads → $34 in profit
Lifetime profit ÷ $6 CAC
Maximum healthy acquisition cost
Lifetime profit ($202) ÷ 3 — keeps the LTV : CAC ratio at the healthy 3 : 1 mark.
You're spending $6 per customer right now.
The retention multiplier
Without retention follow-up, this customer is worth only $112 in revenue ($67 profit) — leaving an estimated $224 per customer on the table.
How these numbers work
Lifetime revenue
ticket × visits/mo × lifespan — the gross revenue one customer generates over their full relationship with you. Linear because most laundromat customers visit at a steady cadence.
Lifetime profit & margin
Lifetime revenue × profit margin %. Self-service typically runs 50–70% margin (low operating cost). Wash & fold and pickup/delivery run 25–40% (labor-heavy). Margin is what's left after utilities, supplies, and labor.
Retention multiplier
Without active retention (welcome / win-back / promo email + SMS), customers churn ~3× faster — average lifespan drops to roughly 1/3 of what it is with retention. So a 12-month retained customer is only a 4-month customer without follow-up.
The 3 : 1 LTV : CAC rule
A healthy ad-driven business keeps lifetime profit at least 3× the cost of acquiring a customer. The 3× covers ad management overhead, retention investment, and reinvestment for growth. Below 2:1 you're losing money on growth; above 5:1 you should probably be spending more on ads.
Estimates based on typical laundromat performance across 100+ clients. Actual results depend on offer, customer experience, and operational consistency.